Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere)
Case studies utilising Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere)
30 projects demonstrating adobe creative cloud (photoshop, illustrator, indesign, premiere), ordered for your focus.
The Drawing Hope Project
A concept-driven visual storytelling project that translates drawings by children living with life-threatening illness into fully realized photographic worlds.
St. Joseph's Hospice — Always Together, Even When We're Apart
Repositioned Hospice's flagship Hike for Hospice around a unifying idea during COVID — and doubled the most successful fundraising year in the campaign's history.
Luma Skin Studio
Brand identity and visual system for a modern skin studio — a clean, warm, confident look designed to travel across storefront, packaging, digital and social.
Ascend Fundraising Solutions - Creative Platform Across a National Nonprofit Roster
Ran the creative bench at a national fundraising agency, shaping the campaign look, voice and case-for-support systems behind a roster of nonprofit clients whose combined multi-year fundraising is measured in the billions.
St. Joseph's Hospice - Rebuilding the Brand Language for a Community-Facing Healthcare Organization
Rebuilt the visible language of a hospice from the inside - brand system, voice, editorial standards and campaign creative - so the organization's public face finally matched the quality of care it was actually delivering.
Rainbow Faith & Freedom — Design Direction
An advocacy campaign and communications system for a global nonprofit working at the intersection of faith, human rights and 2SLGBTQ+ inclusion.
Walk Off The Earth — Band Photography
Editorial band photography and post-production for one of Canada's most-touring bands — cinematic frames built for press, tour and social use.
BC Parks — RFP Design & Creative Direction
Editorial-grade RFP design and layout system built to make a complex, high-stakes proposal read as clearly as it competes.
Ivey Business Case — Broadband Access
Editorial design and information design for an Ivey business case on rural broadband access — dense material, made scannable.
Fanshawe College — Digital Master Class
Instructor examples from the Fanshawe College Digital Master Class — real-world Photoshop compositing and digital art techniques taught to working designers.
Ivey Business Case — Debt Stigmatization
Business case design for an Ivey study on debt stigmatization — editorial layout built for clarity and dignity around a difficult topic.
Mission Brewing — Comic Con Magazine Spread
Illustrated magazine ad spread for Mission Brewing at Comic Con — playful, story-driven design for a consumer brand moment.
NewCo — Celebrity Alcohol Sales Deck
Brand identity and celebrity-backed sales deck for a new alcohol venture — polished, premium and ready for the room.
Photoshop Composite — Behind the Scenes
A behind-the-scenes timelapse of a single Drawing Hope Project composite — every layer, every blend, from blank canvas to finished photo.
Rainbow Faith & Freedom — Infographics & Socials
Infographic and social design system for Rainbow Faith & Freedom — turning complex advocacy data into scroll-stopping social assets.
Rotary Clubs of Grande Prairie — RFP
RFP and proposal design for the Rotary Clubs of Grande Prairie — editorial layout with a community-first tone.
Select Photo Manipulations
A selection of composite photography and digital manipulation work across personal and client projects — proof of the craft under the concept.
Select Wedding Photography
Selected wedding photography — documentary, editorial and portrait frames edited to a consistent cinematic tone.
St. Joseph's Hospice — Connected Through Cooking
Video promo for St. Joseph's Hospice's Connected Through Cooking program — story, edit, motion and logo built as one piece.
St. Joseph's Hospice — Hike for Hospice Promo
Promo reel for Hike for Hospice — the video anchor of the fundraising campaign that doubled the program's best year.
St. Joseph's Hospice — Program Infographic
Program infographic for St. Joseph's Hospice — clear, warm, human information design for a healthcare audience.
Domestic Chaos — Conceptual Photo Series
A surreal, levitation-based conceptual photo series exploring the emotional weight of everyday domestic life.
Port Rupert Port Authority — RFP
RFP and brand-adjacent visual system for the Port of Prince Rupert — clear infographics, considered layout and AI image development.
Rainbow Faith & Freedom — Promo Video Reel
A promotional video reel for Rainbow Faith & Freedom — story, edit, motion and copy stitched into one advocacy piece.
From The Bridge — Band Promo
Promo photography and composite art for the band From The Bridge — cinematic, moody imagery built for tour and press use.
Rainbow Faith & Freedom — Brochures
Brochure design and layout for Rainbow Faith & Freedom — print collateral that carries the organization's advocacy voice with clarity.
Life in Detox — Book Cover
Book cover design, typesetting and copy for a memoir on recovery — restraint, warmth and quiet dignity across every touchpoint.
Aprons in Action - Sunbeam's Philanthropic Platform
Extended the Sunbeam brand into a philanthropic platform - Aprons in Action - that tied the household-appliance business to a broader purpose without leaning on the usual cause-marketing shortcuts.
Shawn Van Daele Photography - Brand Identity for a Working Photographer
Built the brand for my own photography business from the client's side of the desk - identity, print collateral, website, contracts, social presence - so the business could grow without every new booking starting from scratch.
After Benny - Long-form Editorial & Book Design
Designed and produced a long-form book project as a companion to the personal editorial and memoir work that also produced Life in Detox - text, image, sequence and physical object all treated as one design problem.
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Directed Bike4Chai creative across 500+ coordinated deliverables - signage, environmental graphics, stage/screen, sponsor, digital and print
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH
Founder & Creative Director
2009 - PresentShawn Van Daele Creative / Photography
Founded and scaled a two-studio creative business to ~$1.5M annual revenue across Toronto/Milton and Cambridge, owning strategy, operations, marketing, sales, talent, customer experience and creative quality
Creative Director, Consumer Brands & CPG
2005 - 2009Jarden Consumer Solutions / Newell Brands
Led and mentored a 4-6 person in-house creative team responsible for international brand, packaging, retail marketing and product-launch execution across an 18+ brand portfolio
Founder + Executive Creative Lead
2011 - 2016The Drawing Hope Project
Global media coverage including The Today Show, ABC World News and MTV News (filmed on-site at SickKids over three days)
Advanced Photoshop Instructor
2018 - 2020Fanshawe College
Developed and taught third-year curriculum in compositing, typography, visual storytelling, critique and professional production practice. Mentored 20-30 emerging designers per term.
Figma, Adobe Express + Canva and Microsoft 365 + PowerPoint.
