Video direction + broadcast scripts

Utilised during tenures at Ascend Fundraising Solutions, Shawn Van Daele Creative / Photography, Jarden Consumer Solutions / Newell Brands, The Drawing Hope Project, Life in Detox and Agency & In-house Creative Teams.

1. Creative Director, Marketing & Communications

   2021 - 2023

   Ascend Fundraising Solutions

   Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH

2. Founder & Creative Director

   2009 - 2021

   Shawn Van Daele Creative / Photography

   Directed identities, photography, video, digital experiences and high-stakes hero assets from concept through final QC

3. Creative Director, Consumer Brands & CPG

   2005 - 2009

   Jarden Consumer Solutions / Newell Brands

   Led and mentored a 4-6 person in-house creative team responsible for international brand, packaging, retail marketing and product-launch execution across an 18+ brand portfolio

4. Founder + Executive Creative Lead

   2011 - 2016

   The Drawing Hope Project

   End-to-end: concept, family collaboration, photography, art direction, production and media rollout

5. Author + Independent Publisher

   2018

   Life in Detox

   #1 Amazon Bestseller. Long-form editorial project translating addiction, treatment, shame, resilience and dignity into human storytelling. Owned voice, narrative, editing, art direction, production and launch campaign.

6. Art Direction · Design · Production Leadership

   Earlier career

   Agency & In-house Creative Teams

   Agency and in-house creative roles across consumer, healthcare, education, government and cultural clients - plus early music/entertainment publicity photography and album artwork connected to Sony Music. The range that underpins today's leadership work.