Workflow architecture + operations
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Shawn Van Daele Creative / Photography, Chai Lifeline Canada and Ascend Fundraising Solutions.
Founder & Creative Director
2009 - PresentShawn Van Daele Creative / Photography
Founded and scaled a two-studio creative business to ~$1.5M annual revenue across Toronto/Milton and Cambridge, owning strategy, operations, marketing, sales, talent, customer experience and creative quality
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Created executive messaging, donor comms, digital content and reusable AI-enabled workflows that protect brand and editorial standards at speed
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Built reusable messaging frameworks, briefs, templates, approval workflows and AI-enabled production systems; governed Asana across 10+ concurrent initiatives
Creative + comms team leadership, Executive advisory + CEO/Board counsel and Cross-functional partnership.
