Brand + positioning strategy
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Shawn Van Daele Creative / Photography, Ascend Fundraising Solutions, Chai Lifeline Canada, St. Joseph's Hospice of London, Jarden Consumer Solutions / Newell Brands and The Drawing Hope Project.
Founder & Creative Director
2009 - PresentShawn Van Daele Creative / Photography
Founded and scaled a two-studio creative business to ~$1.5M annual revenue across Toronto/Milton and Cambridge, owning strategy, operations, marketing, sales, talent, customer experience and creative quality
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Created executive messaging, donor comms, digital content and reusable AI-enabled workflows that protect brand and editorial standards at speed
Director, Marketing & Communications
2019 - 2021St. Joseph's Hospice of London
Created the enduring brand platform 'We are here for you...because of you,' strengthening community ownership, emotional connection and donor engagement
Creative Director, Consumer Brands & CPG
2005 - 2009Jarden Consumer Solutions / Newell Brands
Led and mentored a 4-6 person in-house creative team responsible for international brand, packaging, retail marketing and product-launch execution across an 18+ brand portfolio
Founder + Executive Creative Lead
2011 - 2016The Drawing Hope Project
Partnerships with hospitals, foundations, families and consumer brands
Integrated marketing + campaigns, Communications strategy and Content + editorial.
