Communications strategy
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Ascend Fundraising Solutions, Chai Lifeline Canada, St. Joseph's Hospice of London, Shawn Van Daele Creative / Photography, Big Brothers Big Sisters St. Thomas-Elgin and Diabetes Canada - Aprons in Action.
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Conceived, wrote, designed and delivered the inaugural Rosh Hashanah Meal Program campaign across direct mail, print, email, organic social and paid - $140K+ net against a $40K goal
Director, Marketing & Communications
2019 - 2021St. Joseph's Hospice of London
Led CEO/Board counsel and internal + external COVID-19 communications with speed, accuracy and compassion
Founder & Creative Director
2009 - 2021Shawn Van Daele Creative / Photography
Founded and scaled a two-studio creative business to $1.5M+ annual revenue across Toronto/Milton and Cambridge, owning strategy, operations, marketing, sales, talent, customer experience and creative quality
Board Director + Volunteer Mentor
2022 - PresentBig Brothers Big Sisters St. Thomas-Elgin
Governance, fundraising support, marketing and communications counsel and direct youth mentorship for an organization focused on youth potential, equity and lasting community relationships.
Selected Committee Member
2026Diabetes Canada - Aprons in Action
Contributing marketing, fundraising communications, community outreach and participant-engagement perspective to campaign awareness and the supporter experience.
Brand + positioning strategy, Integrated marketing + campaigns and Content + editorial.