Integrated marketing + campaigns

Utilised during tenures at Chai Lifeline Canada, Ascend Fundraising Solutions, Shawn Van Daele Creative / Photography, St. Joseph's Hospice of London, Jarden Consumer Solutions / Newell Brands and Big Brothers Big Sisters St. Thomas-Elgin.

1. Marketing & Communications Manager

   2025 - 2026

   Chai Lifeline Canada

   Multi-channel campaigns reaching 30,000+ donors annually: +25-40% engagement, +15-25% audience, +20-30% CTR, -15-25% CPM

2. Creative Director, Marketing & Communications

   2021 - 2023

   Ascend Fundraising Solutions

   Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH

3. Founder & Creative Director

   2009 - Present

   Shawn Van Daele Creative / Photography

   Founded and scaled a two-studio creative business to ~$1.5M annual revenue across Toronto/Milton and Cambridge, owning strategy, operations, marketing, sales, talent, customer experience and creative quality

4. Director, Marketing & Communications

   2019 - 2021

   St. Joseph's Hospice of London

   +15-25% growth in donor onboarding and reactivation; campaigns achieved up to 2x fundraising goals through stronger messaging and donor journeys

5. Creative Director, Consumer Brands & CPG

   2005 - 2009

   Jarden Consumer Solutions / Newell Brands

   Led and mentored a 4-6 person in-house creative team responsible for international brand, packaging, retail marketing and product-launch execution across an 18+ brand portfolio

6. Board Director + Volunteer Mentor

   2022 - Present

   Big Brothers Big Sisters St. Thomas-Elgin

   Governance, fundraising support, marketing and communications counsel and direct youth mentorship for an organization focused on youth potential, equity and lasting community relationships.