Shawn Van DaeleShawn Van Daele
Skill

Presentations + sponsor assets

Case studies utilising Presentations + sponsor assets

9 projects demonstrating presentations + sponsor assets, ordered for your focus.

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Streetohome Chosen Family Pods
2026
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Creative direction · Brand strategy · Narrative

Streetohome Chosen Family Pods

Reframed the conversation on homelessness — from surface-level symptoms to root-cause understanding — through a communication system built for clarity, dignity and long-term engagement.

Streetohome · Vancouver
Ascend Fundraising Solutions - Creative Platform Across a National Nonprofit Roster
2020 - 2023
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Creative direction · Fundraising strategy · Brand systems · Team leadership

Ascend Fundraising Solutions - Creative Platform Across a National Nonprofit Roster

Ran the creative bench at a national fundraising agency, shaping the campaign look, voice and case-for-support systems behind a roster of nonprofit clients whose combined multi-year fundraising is measured in the billions.

Ascend Fundraising Solutions
C
2016 - 2020
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Creative direction · Nonprofit storytelling · Brand · Fundraising communications

Chai Lifeline Canada - Annual Campaign & Family-Support Storytelling

Built the visual and narrative platform for a national children's-illness charity - annual campaigns, donor materials, program storytelling and event creative - through years where the organization's public voice and fundraising trajectory both had to grow at the same time.

Chai Lifeline Canada
BC Parks — RFP Design & Creative Direction
2024
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Editorial design · Creative direction · Layout

BC Parks — RFP Design & Creative Direction

Editorial-grade RFP design and layout system built to make a complex, high-stakes proposal read as clearly as it competes.

BC Parks proposal
NewCo — Celebrity Alcohol Sales Deck
2023
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Brand identity · Sales deck · Art direction

NewCo — Celebrity Alcohol Sales Deck

Brand identity and celebrity-backed sales deck for a new alcohol venture — polished, premium and ready for the room.

NewCo (celebrity-backed spirits)
From The Bridge — Band Promo
2018
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Photography · Photo compositing · Band promo

From The Bridge — Band Promo

Promo photography and composite art for the band From The Bridge — cinematic, moody imagery built for tour and press use.

From The Bridge
B
2017 - 2020
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Event branding · Peer-to-peer fundraising · Campaign creative

Bike4Chai - Peer-to-Peer Fundraising Event Creative

Anchored the annual creative for a two-day peer-to-peer cycling event that riders return to year after year - not a single-touch campaign, but a repeatable platform that had to feel meaningful the fifth time you signed up as much as the first.

Chai Lifeline / Bike4Chai
A
2005 - 2009
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Brand extension · Cause-marketing creative · Retail activation

Aprons in Action - Sunbeam's Philanthropic Platform

Extended the Sunbeam brand into a philanthropic platform - Aprons in Action - that tied the household-appliance business to a broader purpose without leaning on the usual cause-marketing shortcuts.

Sunbeam / Jarden Consumer Solutions
B
2013 - 2016
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Nonprofit storytelling · Fundraising creative · Community engagement

Big Brothers Big Sisters - Mentorship Storytelling & Fundraising Creative

Told the story behind mentorship without turning young people into props - fundraising materials, campaign creative and community assets that led with the relationship, not the recruiting funnel.

Big Brothers Big Sisters
Applied in the following roles & initiatives
  1. Founder & Creative Director

    2009 - Present

    Shawn Van Daele Creative / Photography

    Advised founders, executives and boards on brand strategy, positioning, campaigns, websites, annual reports and presentations

  2. Marketing & Communications Manager

    2025 - 2026

    Chai Lifeline Canada

    Directed Bike4Chai creative across 500+ coordinated deliverables - signage, environmental graphics, stage/screen, sponsor, digital and print

Commonly paired with

Creative direction, Art direction + design leadership and Visual identity + design systems.

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