Web + landing pages
Case studies utilising Web + landing pages
12 projects demonstrating web + landing pages, ordered for your focus.
The Drawing Hope Project
A concept-driven visual storytelling project that translates drawings by children living with life-threatening illness into fully realized photographic worlds.
QUIRK Parfum — Wear Who You Are
A consumer fragrance brand and campaign system positioning scent as an extension of identity, not a category — built around individuality, confidence and self-expression.
St. Joseph's Hospice — Always Together, Even When We're Apart
Repositioned Hospice's flagship Hike for Hospice around a unifying idea during COVID — and doubled the most successful fundraising year in the campaign's history.
Luma Skin Studio
Brand identity and visual system for a modern skin studio — a clean, warm, confident look designed to travel across storefront, packaging, digital and social.
St. Joseph's Hospice - Rebuilding the Brand Language for a Community-Facing Healthcare Organization
Rebuilt the visible language of a hospice from the inside - brand system, voice, editorial standards and campaign creative - so the organization's public face finally matched the quality of care it was actually delivering.
The About Game - An Interactive About Page That Rewards Curiosity
Turned a portfolio About page into a playable experience: a card-based decoder, a Wheel-of-Fortune-style solver, a recipe box, a trading-card set and a curiosity ledger that quietly assembles a custom bio from what the visitor actually explored.
shawnvandaele.lovable.app - An AI-Tailored Portfolio Built by Hand
Designed, built and shipped a portfolio that rewrites its own hero copy, resume ordering and case-study emphasis based on the viewer's active focus - single-handed, using AI workflows as a working partner rather than a shortcut.
AI-Enabled Creative Workflow System - Prompts, Guardrails, Ship
Built a working AI-in-the-loop practice for real creative production - prompt libraries, editorial guardrails, thumbnail generation, tailored copy, tag matching, admin scaffolding - the pieces that turn model access into a repeatable operating system rather than a demo.
Rainbow Faith & Freedom — Design Direction
An advocacy campaign and communications system for a global nonprofit working at the intersection of faith, human rights and 2SLGBTQ+ inclusion.
Bike4Chai - Peer-to-Peer Fundraising Event Creative
Anchored the annual creative for a two-day peer-to-peer cycling event that riders return to year after year - not a single-touch campaign, but a repeatable platform that had to feel meaningful the fifth time you signed up as much as the first.
Shawn Van Daele Photography - Brand Identity for a Working Photographer
Built the brand for my own photography business from the client's side of the desk - identity, print collateral, website, contracts, social presence - so the business could grow without every new booking starting from scratch.
Shawn's Recipe Box - A Recipe Product Design Playground
Built a recipe collection as a small product - trading-card recipes, an admin backend for adding by URL or from scratch, on-the-fly meal imagery, and share / email / PDF flows for anyone who wants to actually cook one.
Creative direction, Art direction + design leadership and Visual identity + design systems.
