BC Parks — RFP Design & Creative Direction
“Editorial-grade RFP design and layout system built to make a complex, high-stakes proposal read as clearly as it competes.”
The short version
Thirty-second read- The mandate
- BC Parks stewards more than a thousand provincial parks and protected areas, and its fundraising and engagement work competes with every other environmental cause for the same donors.
- The insight
- Structured the multi-page submission with an editorial-grid system in Adobe InDesign to balance complex technical criteria with clean visual breathing room
- My role + craft
- Editorial design, Creative direction, Layout · for BC Parks proposal · 2024. Concept, direction and hands-on execution.
- The result
- A complete competitive RFP submission: strategy, creative platform, campaign concepts and production approach
The strategy, writing, layout and final artwork on this proposal are traditional craft. Where AI came in was image generation: creating supporting visuals to art-direct the piece without commissioning custom photography, then finishing and placing them by hand in the document. The decisions about what the images needed to say, and what made the final cut, were all human calls.
Curious how the whole system works? How I use AI to improve efficiency, creativity and momentum, or see the full toolset.
BC Parks stewards more than a thousand provincial parks and protected areas, and its fundraising and engagement work competes with every other environmental cause for the same donors. This was a competitive RFP: a strategy and creative platform submitted against other agencies, judged by an evaluation committee on strategic rigour as much as on visual quality. The submission had to make a full integrated campaign approach clear inside a scored, page-limited document, for an audience reading dozens of proposals.
- 01Structured the multi-page submission with an editorial-grid system in Adobe InDesign to balance complex technical criteria with clean visual breathing room
- 02Defined a clear typographic hierarchy and natural colour palette to align the document directly with the regional environment of the park system
- 03Built custom infographics and structural callouts to pull critical proposal highlights out of dense blocks of text
- 04Formatted template pages to allow writers to populate technical content without breaking the layout or visual grid
- A complete competitive RFP submission: strategy, creative platform, campaign concepts and production approach
- Positioning that separated conservation support from generic environmental appeals
- Editorial, document-led presentation built to score well against structured evaluation criteria
- Strategic and layout frameworks I reused across later public-sector and nonprofit pitches
- Objective of the submission: win the mandate, with the strategy work standing on its own as reusable IP
Selected imagery
Click to enlarge · 17 pieces
Concept, art direction & execution - Shawn Van Daele for BC Parks proposal, 2024.