Shawn Van DaeleShawn Van Daele
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Photography · Art direction · EditingSony Music Canada · Walk Off The Earth2024

Walk Off The Earth — Band Photography

“Two shoots for Sony Music Canada: editorial band photography and post-production for one of Canada's most-touring bands, built for album art, press, magazines, media kits, tour and social.”

Client
Sony Music Canada · Walk Off The Earth
Year
2024
Discipline
Photography · Art direction · Editing
Best for
Creative + Brand Leadership

The short version

Thirty-second read
The mandate
Walk Off The Earth is one of Canada's most heavily touring bands, with a global audience built on video and a release and tour calendar that never really stops.
The insight
Ran two dedicated shoots for Sony Music Canada, directed for editorial and press use in tightly boxed timing
My role + craft
Photography, Art direction, Editing · for Sony Music Canada · Walk Off The Earth · 2024. Concept, direction and hands-on execution.
The result
One photography package for Sony Music Canada covering album art, magazine features, PR and media kits, streaming platforms, tour marketing and social
01Brief

Walk Off The Earth is one of Canada's most heavily touring bands, with a global audience built on video and a release and tour calendar that never really stops. Sony Music Canada commissioned two shoots across the release cycle, with the imagery serving album art, magazine features, PR and media kits, streaming platforms, tour marketing and social. Each destination wants a different crop of the same shoot, and the photography has to read premium at full-page magazine size and in a 4:5 phone frame, holding one look across venues and lighting I could not control.

02Approach
  1. 01Ran two dedicated shoots for Sony Music Canada, directed for editorial and press use in tightly boxed timing
  2. 02Post-produced every frame for a consistent cinematic tone across both sets
  3. 03Delivered crops and finishes for album art, magazine features, media kits, tour, press and social
03Outcomes
  • One photography package for Sony Music Canada covering album art, magazine features, PR and media kits, streaming platforms, tour marketing and social
  • A consistent look across venues and lighting conditions, so assets could be mixed across a full release and tour cycle
  • Frames built to crop from full-page print to vertical social without reshooting
  • Press-ready imagery deployed at scale across a national and international touring schedule

Selected imagery

Click to enlarge · 8 pieces
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Credits

Concept, art direction & execution - Shawn Van Daele for Sony Music Canada · Walk Off The Earth, 2024.