Donor storytelling + case-for-support
Applied in the following roles & initiatives
Utilised across roles that shaped this practice.
Utilised during tenures at Chai Lifeline Canada, St. Joseph's Hospice of London, Ascend Fundraising Solutions, The Drawing Hope Project, Life in Detox and Fanshawe College.
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Supported $7.5M+ in annual fundraising through campaign optimization, donor messaging and cross-channel execution
Director, Marketing & Communications
2019 - 2021St. Joseph's Hospice of London
Created the enduring brand platform 'We are here for you...because of you,' strengthening community ownership, emotional connection and donor engagement
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Campaign ecosystems supporting $3B+ in fundraising impact across nonprofit and healthcare clients
Founder + Executive Creative Lead
2011 - 2016The Drawing Hope Project
Global media coverage including The Today Show, ABC World News and MTV News (filmed on-site at SickKids over three days)
Author + Independent Publisher
2018Life in Detox
#1 Amazon Bestseller. Long-form editorial project translating addiction, treatment, shame, resilience and dignity into human storytelling. Owned voice, narrative, editing, art direction, production and launch campaign.
Professor, Advanced Photoshop
2018 - 2020Fanshawe College
Taught third-year students advanced compositing, retouching, image-making and professional creative judgement
Brand + positioning strategy, Integrated marketing + campaigns and Communications strategy.