Donor storytelling + case-for-support
Case studies utilising Donor storytelling + case-for-support
14 projects demonstrating donor storytelling + case-for-support, ordered for your focus.
Streetohome Chosen Family Pods
Reframed the conversation on homelessness — from surface-level symptoms to root-cause understanding — through a communication system built for clarity, dignity and long-term engagement.
The Drawing Hope Project
A concept-driven visual storytelling project that translates drawings by children living with life-threatening illness into fully realized photographic worlds.
St. Joseph's Hospice — Always Together, Even When We're Apart
Repositioned Hospice's flagship Hike for Hospice around a unifying idea during COVID — and doubled the most successful fundraising year in the campaign's history.
Ascend Fundraising Solutions - Creative Platform Across a National Nonprofit Roster
Ran the creative bench at a national fundraising agency, shaping the campaign look, voice and case-for-support systems behind a roster of nonprofit clients whose combined multi-year fundraising is measured in the billions.
Chai Lifeline Canada - Annual Campaign & Family-Support Storytelling
Built the visual and narrative platform for a national children's-illness charity - annual campaigns, donor materials, program storytelling and event creative - through years where the organization's public voice and fundraising trajectory both had to grow at the same time.
Rainbow Faith & Freedom — Design Direction
An advocacy campaign and communications system for a global nonprofit working at the intersection of faith, human rights and 2SLGBTQ+ inclusion.
Photoshop Composite — Behind the Scenes
A behind-the-scenes timelapse of a single Drawing Hope Project composite — every layer, every blend, from blank canvas to finished photo.
St. Joseph's Hospice — Connected Through Cooking
Video promo for St. Joseph's Hospice's Connected Through Cooking program — story, edit, motion and logo built as one piece.
St. Joseph's Hospice — Hike for Hospice Promo
Promo reel for Hike for Hospice — the video anchor of the fundraising campaign that doubled the program's best year.
St. Joseph's Hospice — Program Infographic
Program infographic for St. Joseph's Hospice — clear, warm, human information design for a healthcare audience.
Rainbow Faith & Freedom — Promo Video Reel
A promotional video reel for Rainbow Faith & Freedom — story, edit, motion and copy stitched into one advocacy piece.
Rainbow Faith & Freedom — Brochures
Brochure design and layout for Rainbow Faith & Freedom — print collateral that carries the organization's advocacy voice with clarity.
Bike4Chai - Peer-to-Peer Fundraising Event Creative
Anchored the annual creative for a two-day peer-to-peer cycling event that riders return to year after year - not a single-touch campaign, but a repeatable platform that had to feel meaningful the fifth time you signed up as much as the first.
Big Brothers Big Sisters - Mentorship Storytelling & Fundraising Creative
Told the story behind mentorship without turning young people into props - fundraising materials, campaign creative and community assets that led with the relationship, not the recruiting funnel.
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Supported $7.5M+ in annual fundraising through campaign optimization, donor messaging and cross-channel execution
Director, Marketing & Communications
2019 - 2021St. Joseph's Hospice of London
Created the enduring brand platform 'We are here for you...because of you,' strengthening community ownership, emotional connection and donor engagement
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Campaign ecosystems supporting $3B+ in fundraising impact across nonprofit and healthcare clients
Founder + Executive Creative Lead
2011 - 2016The Drawing Hope Project
Global media coverage including The Today Show, ABC World News and MTV News (filmed on-site at SickKids over three days)
Author + Independent Publisher
2018Life in Detox
#1 Amazon Bestseller. Long-form editorial project translating addiction, treatment, shame, resilience and dignity into human storytelling. Owned voice, narrative, editing, art direction, production and launch campaign.
Advanced Photoshop Instructor
2018 - 2020Fanshawe College
Developed and taught third-year curriculum in compositing, typography, visual storytelling, critique and professional production practice. Mentored 20-30 emerging designers per term.
Brand + positioning strategy, Integrated marketing + campaigns and Communications strategy.
