Shawn Van DaeleShawn Van Daele
Skill

Stakeholder + community engagement

Case studies utilising Stakeholder + community engagement

16 projects demonstrating stakeholder + community engagement, ordered for your focus.

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Streetohome Chosen Family Pods
2026
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Creative direction · Brand strategy · Narrative

Streetohome Chosen Family Pods

Reframed the conversation on homelessness — from surface-level symptoms to root-cause understanding — through a communication system built for clarity, dignity and long-term engagement.

Streetohome · Vancouver
The Drawing Hope Project
Ongoing
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Creative direction · Concept · Photography · Compositing

The Drawing Hope Project

A concept-driven visual storytelling project that translates drawings by children living with life-threatening illness into fully realized photographic worlds.

Founder-led initiative · Global press
St. Joseph's Hospice — Always Together, Even When We're Apart
2020 – 2021
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Campaign · Fundraising · Annual report · Video

St. Joseph's Hospice — Always Together, Even When We're Apart

Repositioned Hospice's flagship Hike for Hospice around a unifying idea during COVID — and doubled the most successful fundraising year in the campaign's history.

St. Joseph's Hospice
Ascend Fundraising Solutions - Creative Platform Across a National Nonprofit Roster
2020 - 2023
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Creative direction · Fundraising strategy · Brand systems · Team leadership

Ascend Fundraising Solutions - Creative Platform Across a National Nonprofit Roster

Ran the creative bench at a national fundraising agency, shaping the campaign look, voice and case-for-support systems behind a roster of nonprofit clients whose combined multi-year fundraising is measured in the billions.

Ascend Fundraising Solutions
C
2016 - 2020
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Creative direction · Nonprofit storytelling · Brand · Fundraising communications

Chai Lifeline Canada - Annual Campaign & Family-Support Storytelling

Built the visual and narrative platform for a national children's-illness charity - annual campaigns, donor materials, program storytelling and event creative - through years where the organization's public voice and fundraising trajectory both had to grow at the same time.

Chai Lifeline Canada
S
2019 - 2022
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Brand strategy · Creative direction · Editorial · Healthcare communications

St. Joseph's Hospice - Rebuilding the Brand Language for a Community-Facing Healthcare Organization

Rebuilt the visible language of a hospice from the inside - brand system, voice, editorial standards and campaign creative - so the organization's public face finally matched the quality of care it was actually delivering.

St. Joseph's Hospice, London
Rainbow Faith & Freedom — Design Direction
2024
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Creative direction · Design · Layout · Campaign

Rainbow Faith & Freedom — Design Direction

An advocacy campaign and communications system for a global nonprofit working at the intersection of faith, human rights and 2SLGBTQ+ inclusion.

Rainbow Faith & Freedom
BC Parks — RFP Design & Creative Direction
2024
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Editorial design · Creative direction · Layout

BC Parks — RFP Design & Creative Direction

Editorial-grade RFP design and layout system built to make a complex, high-stakes proposal read as clearly as it competes.

BC Parks proposal
Rainbow Faith & Freedom — Infographics & Socials
2024
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Information design · Social · Layout

Rainbow Faith & Freedom — Infographics & Socials

Infographic and social design system for Rainbow Faith & Freedom — turning complex advocacy data into scroll-stopping social assets.

Rainbow Faith & Freedom
Rotary Clubs of Grande Prairie — RFP
2024
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Editorial design · Layout · Nonprofit

Rotary Clubs of Grande Prairie — RFP

RFP and proposal design for the Rotary Clubs of Grande Prairie — editorial layout with a community-first tone.

Rotary Clubs of Grande Prairie
St. Joseph's Hospice — Connected Through Cooking
2021
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Video · Story · Nonprofit promo

St. Joseph's Hospice — Connected Through Cooking

Video promo for St. Joseph's Hospice's Connected Through Cooking program — story, edit, motion and logo built as one piece.

St. Joseph's Hospice
St. Joseph's Hospice — Hike for Hospice Promo
2020
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Video · Motion · Copywriting

St. Joseph's Hospice — Hike for Hospice Promo

Promo reel for Hike for Hospice — the video anchor of the fundraising campaign that doubled the program's best year.

St. Joseph's Hospice
Rainbow Faith & Freedom — Promo Video Reel
2024
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Video editing · Storyboarding · Copywriting

Rainbow Faith & Freedom — Promo Video Reel

A promotional video reel for Rainbow Faith & Freedom — story, edit, motion and copy stitched into one advocacy piece.

Rainbow Faith & Freedom
Rainbow Faith & Freedom — Brochures
2024
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Brochure design · Layout · Print

Rainbow Faith & Freedom — Brochures

Brochure design and layout for Rainbow Faith & Freedom — print collateral that carries the organization's advocacy voice with clarity.

Rainbow Faith & Freedom
B
2017 - 2020
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Event branding · Peer-to-peer fundraising · Campaign creative

Bike4Chai - Peer-to-Peer Fundraising Event Creative

Anchored the annual creative for a two-day peer-to-peer cycling event that riders return to year after year - not a single-touch campaign, but a repeatable platform that had to feel meaningful the fifth time you signed up as much as the first.

Chai Lifeline / Bike4Chai
B
2013 - 2016
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Nonprofit storytelling · Fundraising creative · Community engagement

Big Brothers Big Sisters - Mentorship Storytelling & Fundraising Creative

Told the story behind mentorship without turning young people into props - fundraising materials, campaign creative and community assets that led with the relationship, not the recruiting funnel.

Big Brothers Big Sisters
Applied in the following roles & initiatives
  1. Director, Marketing & Communications

    2019 - 2021

    St. Joseph's Hospice of London

    Created the enduring brand platform 'We are here for you...because of you,' strengthening community ownership, emotional connection and donor engagement

  2. Selected Committee Member

    2026

    Diabetes Canada - Aprons in Action

    Contributing marketing, fundraising communications, community outreach and participant-engagement perspective to campaign awareness and the supporter experience.

  3. Marketing & Communications Manager

    2025 - 2026

    Chai Lifeline Canada

    Multi-channel campaigns reaching 30,000+ donors annually: +25-40% engagement, +15-25% audience, +20-30% CTR, -15-25% CPM

  4. Creative Director, Marketing & Communications

    2021 - 2023

    Ascend Fundraising Solutions

    Directed creative strategy and execution for seven-figure fundraising campaigns; recommendations influenced investment across TV, digital, direct mail, print and OOH

  5. Board Director + Volunteer Mentor

    2022 - Present

    Big Brothers Big Sisters St. Thomas-Elgin

    Governance, fundraising support, marketing and communications counsel and direct youth mentorship for an organization focused on youth potential, equity and lasting community relationships.

Commonly paired with

Brand + positioning strategy, Integrated marketing + campaigns and Communications strategy.

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