Brand identity · Creative direction · RetailLuma Skin Studio2026
Luma Skin Studio
“Brand identity and visual system for a modern skin studio — a clean, warm, confident look designed to travel across storefront, packaging, digital and social.”
Client
Luma Skin Studio
Year
2026
Discipline
Brand identity · Creative direction · Retail
Best for
Consumer Brand + CPG Leadership, Creative + Brand Leadership, Marketing + Communications Leadership
01Brief
Independent skin studios compete against national spa brands with polished visual systems. Luma needed a distinctive identity that felt premium and personal — one that could scale from Instagram grid to storefront without losing warmth.
02Approach
- 01Defined the brand voice and visual system: soft neutrals, generous typography, considered detail
- 02Designed the identity to work as small as a bottle label and as large as a wall
- 03Applied the system across signage, packaging, social templates and digital
03Outcomes
- A cohesive, confident brand ready for launch and long-term growth
- A visual system the studio team can extend without breaking
Selected imagery
Click to enlarge · 9 pieces
Credits
Concept, art direction & execution - Shawn Van Daele for Luma Skin Studio, 2026.
