Shawn Van DaeleShawn Van Daele
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Brochure design · Layout · PrintRainbow Faith & Freedom2024

Rainbow Faith & Freedom — Brochures

“Brochure design and layout for Rainbow Faith & Freedom — print collateral that carries the organization's advocacy voice with clarity.”

Client
Rainbow Faith & Freedom
Year
2024
Discipline
Brochure design · Layout · Print
Best for
Fundraising + Community Engagement, Corporate Communications + Editorial

The short version

Thirty-second read
The mandate
Rainbow Faith and Freedom's brochures and social collateral had to carry a difficult argument into rooms where the reader may not agree yet: congregations, funders, community partners and policymakers, in more than one language.
The insight
Structured the editorial hierarchy to balance faith-based messaging with LGBTQ2S+ advocacy, ensuring critical resources remained readable in a compact print format
My role + craft
Brochure design, Layout, Print · for Rainbow Faith & Freedom · 2024. Concept, direction and hands-on execution.
The result
A modular brochure and social system reused across multiple international markets and languages
01Brief

Rainbow Faith and Freedom's brochures and social collateral had to carry a difficult argument into rooms where the reader may not agree yet: congregations, funders, community partners and policymakers, in more than one language. Printed collateral for an international nonprofit is a fixed cost, so every page had to earn its place, work in translation, and be usable by volunteers handing it out at events with no designer nearby.

02Approach
  1. 01Structured the editorial hierarchy to balance faith-based messaging with LGBTQ2S+ advocacy, ensuring critical resources remained readable in a compact print format
  2. 02Applied a clean typographic system and a distinct colour hierarchy to guide the reader through social-justice arguments without visual clutter
  3. 03Edited the advocacy copy to strip away academic jargon, focusing instead on clear, action-oriented language for community members and potential donors
  4. 04Managed the pre-press print production using Adobe InDesign, selecting a tactile paper stock suitable for high-use community distribution
03Outcomes
  • A modular brochure and social system reused across multiple international markets and languages
  • Print and digital versions from one layout system, avoiding duplicate design work per market
  • Volunteer-usable collateral that keeps one voice at events, in congregations and in funder meetings
  • Difficult subject matter presented so faith audiences engage rather than disengage

Selected imagery

Click to enlarge · 3 pieces
Rainbow Faith & Freedom — Brochures - 1
Rainbow Faith & Freedom — Brochures - 2
Rainbow Faith & Freedom — Brochures - 3
Credits

Concept, art direction & execution - Shawn Van Daele for Rainbow Faith & Freedom, 2024.