Information design · Social · LayoutRainbow Faith & Freedom2024
Rainbow Faith & Freedom — Infographics & Socials
“Infographic and social design system for Rainbow Faith & Freedom — turning complex advocacy data into scroll-stopping social assets.”
Client
Rainbow Faith & Freedom
Year
2024
Discipline
Information design · Social · Layout
Best for
Corporate Communications + Editorial, Marketing + Communications Leadership
The short version
Thirty-second read- The mandate
- The case against faith-based LGBTQ+ discrimination involves legal, social and human data across multiple countries, which is exactly the kind of material that loses a reader in a paragraph.
- The insight
- Distilled dense human rights advocacy data into clear visual elements suitable for rapid social media consumption
- My role + craft
- Information design, Social, Layout · for Rainbow Faith & Freedom · 2024. Concept, direction and hands-on execution.
- The result
- Complex multi-country research compressed into a single-page visual argument readable in under a minute
01Brief
The case against faith-based LGBTQ+ discrimination involves legal, social and human data across multiple countries, which is exactly the kind of material that loses a reader in a paragraph. Rainbow Faith and Freedom needed one page that a funder, a journalist or a congregation member could absorb in under a minute and act on, using only verified source data and holding up in translation and at print size.
02Approach
- 01Distilled dense human rights advocacy data into clear visual elements suitable for rapid social media consumption
- 02Established a high-contrast colour hierarchy and bold typography to ensure accessibility standards were met across digital platforms
- 03Built reusable templates in Adobe Express and Canva to let internal teams rapidly adapt content without losing visual consistency
- 04Designed custom infographics using Adobe Illustrator to translate qualitative research into clear, legible charts
03Outcomes
- Complex multi-country research compressed into a single-page visual argument readable in under a minute
- One asset serving funder decks, media, social and printed event collateral, rather than separate builds
- Source data represented without exaggeration, so the organization can defend every figure it publishes
- A template structure the organization reuses for later data stories
Selected imagery
Click to enlarge · 10 pieces









Credits
Concept, art direction & execution - Shawn Van Daele for Rainbow Faith & Freedom, 2024.
