Shawn Van DaeleShawn Van Daele
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Information design · Social · LayoutRainbow Faith & Freedom2024

Rainbow Faith & Freedom — Infographics & Socials

“Infographic and social design system for Rainbow Faith & Freedom — turning complex advocacy data into scroll-stopping social assets.”

Client
Rainbow Faith & Freedom
Year
2024
Discipline
Information design · Social · Layout
Best for
Corporate Communications + Editorial, Marketing + Communications Leadership

The short version

Thirty-second read
The mandate
The case against faith-based LGBTQ+ discrimination involves legal, social and human data across multiple countries, which is exactly the kind of material that loses a reader in a paragraph.
The insight
Distilled dense human rights advocacy data into clear visual elements suitable for rapid social media consumption
My role + craft
Information design, Social, Layout · for Rainbow Faith & Freedom · 2024. Concept, direction and hands-on execution.
The result
Complex multi-country research compressed into a single-page visual argument readable in under a minute
01Brief

The case against faith-based LGBTQ+ discrimination involves legal, social and human data across multiple countries, which is exactly the kind of material that loses a reader in a paragraph. Rainbow Faith and Freedom needed one page that a funder, a journalist or a congregation member could absorb in under a minute and act on, using only verified source data and holding up in translation and at print size.

02Approach
  1. 01Distilled dense human rights advocacy data into clear visual elements suitable for rapid social media consumption
  2. 02Established a high-contrast colour hierarchy and bold typography to ensure accessibility standards were met across digital platforms
  3. 03Built reusable templates in Adobe Express and Canva to let internal teams rapidly adapt content without losing visual consistency
  4. 04Designed custom infographics using Adobe Illustrator to translate qualitative research into clear, legible charts
03Outcomes
  • Complex multi-country research compressed into a single-page visual argument readable in under a minute
  • One asset serving funder decks, media, social and printed event collateral, rather than separate builds
  • Source data represented without exaggeration, so the organization can defend every figure it publishes
  • A template structure the organization reuses for later data stories

Selected imagery

Click to enlarge · 10 pieces
Rainbow Faith & Freedom — Infographics & Socials - 1
Rainbow Faith & Freedom — Infographics & Socials - 2
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Rainbow Faith & Freedom — Infographics & Socials - 7
Rainbow Faith & Freedom — Infographics & Socials - 8
Rainbow Faith & Freedom — Infographics & Socials - 9
Rainbow Faith & Freedom — Infographics & Socials - 10
Credits

Concept, art direction & execution - Shawn Van Daele for Rainbow Faith & Freedom, 2024.