Rainbow Faith & Freedom — Promo Video Reel

Rainbow Faith and Freedom needed one short film that could open a funder meeting, run at an event and work as a social ad, across multiple countries and languages, with donated production time. Motion is where a campaign of this kind can most easily tip into either preaching or provocation, so the reel had to move people emotionally while staying welcoming to faith audiences who have not made up their minds.

1. 01Translated complex advocacy goals into a straightforward visual storyboard that focused on human dignity and human rights
2. 02Wrote a concise, direct script that spoke directly to faith communities and LGBTQ2S+ individuals without relying on academic jargon
3. 03Edited the visual assets and footage in Adobe Premiere to set a deliberate, urgent pace suited for digital advocacy campaigns
4. 04Balanced text overlays with moving imagery to ensure the message remained legible and clear when played on mute across social platforms

• One promo reel doing the work of three assets: funder opener, event screening and social ad
• Cut and captioned for international and multilingual use without reversioning the edit from scratch
• Emotional register that invites faith audiences in rather than putting them on the defensive
• The organization's most reusable single asset, extending the value of donated production time