Rotary Clubs of Grande Prairie — RFP

Rotary is a global service organization of more than a million members, but each club is a volunteer body raising money in its own town. The Grande Prairie clubs needed a joint campaign that respected each club's identity while presenting one case for support to the wider community, and it had to run without professional marketing staff after launch. This was a competitive proposal, scored by a volunteer committee balancing ambition against what volunteers could realistically sustain.

1. 01Established a clean, editorial typographic hierarchy in Adobe InDesign to make complex procurement requirements easy to navigate for reviewers
2. 02Reframed the proposal copy to lead with community impact rather than dry administrative language, balancing Rotary's global standards with local achievements
3. 03Anchored the layout with a warm colour palette and generous white space, moving away from typical corporate RFP templates to reflect a human-centred organization
4. 04Built reusable layout grids and paragraph styles to ensure quick updates as the bid details evolved under tight deadlines

• A joint campaign platform serving multiple clubs without erasing individual club identity
• Volunteer-executable creative system, so the campaign does not stall when professional support ends
• Local community impact framed in globally recognizable Rotary terms
• Objective of the submission: win the mandate and give the clubs a platform they could run themselves