Executive + board messaging
Case studies utilising Executive + board messaging
5 projects demonstrating executive + board messaging, ordered for your focus.
Ascend Fundraising Solutions - Creative Platform Across a National Nonprofit Roster
Ran the creative bench at a national fundraising agency, shaping the campaign look, voice and case-for-support systems behind a roster of nonprofit clients whose combined multi-year fundraising is measured in the billions.
Chai Lifeline Canada - Annual Campaign & Family-Support Storytelling
Built the visual and narrative platform for a national children's-illness charity - annual campaigns, donor materials, program storytelling and event creative - through years where the organization's public voice and fundraising trajectory both had to grow at the same time.
BC Parks — RFP Design & Creative Direction
Editorial-grade RFP design and layout system built to make a complex, high-stakes proposal read as clearly as it competes.
Rotary Clubs of Grande Prairie — RFP
RFP and proposal design for the Rotary Clubs of Grande Prairie — editorial layout with a community-first tone.
Aprons in Action - Sunbeam's Philanthropic Platform
Extended the Sunbeam brand into a philanthropic platform - Aprons in Action - that tied the household-appliance business to a broader purpose without leaning on the usual cause-marketing shortcuts.
Marketing & Communications Manager
2025 - 2026Chai Lifeline Canada
Supported $7.5M+ in annual fundraising through campaign optimization, donor messaging and cross-channel execution
Creative Director, Marketing & Communications
2021 - 2023Ascend Fundraising Solutions
Led launch of RoundUp automated micro-donations - 20-35% MoM onboarding growth through clearer positioning
Director, Marketing & Communications
2019 - 2021St. Joseph's Hospice of London
+15-25% growth in donor onboarding and reactivation; campaigns achieved up to 2x fundraising goals through stronger messaging and donor journeys
Founder & Creative Director
2009 - PresentShawn Van Daele Creative / Photography
Advised founders, executives and boards on brand strategy, positioning, campaigns, websites, annual reports and presentations
Founder + Executive Creative Lead
2011 - 2016The Drawing Hope Project
Global media coverage including The Today Show, ABC World News and MTV News (filmed on-site at SickKids over three days)
Board Director + Volunteer Mentor
2022 - PresentBig Brothers Big Sisters St. Thomas-Elgin
Governance, fundraising support, marketing and communications counsel and direct youth mentorship for an organization focused on youth potential, equity and lasting community relationships.
Brand + positioning strategy, Integrated marketing + campaigns and Communications strategy.
