NewCo — Celebrity Alcohol Sales Deck

This was a sales deck carrying a real commercial ask in the beverage and liquor category, presented to buyers and partners who see a similar deck every week. Decks like this usually fail in one of two ways: they become a product catalogue, or they become a design exercise with no argument. The brief was to make the portfolio look premium and make the business case land in the room, in one document a salesperson could actually present.

1. 01Established a visual identity that balanced the celebrity profile with a premium spirits positioning
2. 02Designed the layout, typography, and dark-colour palette directly in PowerPoint to ensure the final deck remained fully editable by the executive team
3. 03Wrote the sales narrative, translating market data and distribution plans into a clear pitch designed for potential distributors and investors
4. 04Prepared bottle mockups and lifestyle assets in Photoshop to establish the art direction for future marketing and campaign materials

• A sales deck built as a persuasion tool, with a clear commercial argument rather than a product catalogue
• Product photography and layout that make the portfolio read premium to retail buyers
• A presentable narrative structure a salesperson can deliver live without reading slides
• Reusable deck architecture for future product and partner pitches