Rainbow Faith & Freedom — Design Direction

Rainbow Faith and Freedom is an international nonprofit working to end faith-based discrimination against LGBTQ+ people, operating across multiple countries and languages with a small team and donated production capacity. The audience is split in a way most campaigns never have to handle: people of faith, LGBTQ+ communities, funders and policy audiences, several of whom start out suspicious of each other. The design direction had to be unmistakably affirming without reading as an attack on faith, and had to hold together across translation, print and digital in markets with very different attitudes toward the subject.

1. 01Directed the visual system across brochures, infographics, campaign print and video
2. 02Balanced advocacy voice with the dignity and clarity the audience required
3. 03Built modular templates the team could extend across new programs

• A design direction applied across an international, multilingual campaign covering print, digital, social and event collateral
• One visual language that works for faith audiences, LGBTQ+ communities, funders and policy readers at the same time
• Assets built to survive translation and regional adaptation without redesign, removing per-market production cost
• A recognizable identity a small team could extend on its own between funded campaign cycles