Creative direction · Design · Layout · CampaignRainbow Faith & Freedom2024
Rainbow Faith & Freedom — Design Direction
“An advocacy campaign and communications system for a global nonprofit working at the intersection of faith, human rights and 2SLGBTQ+ inclusion.”
Client
Rainbow Faith & Freedom
Year
2024
Discipline
Creative direction · Design · Layout · Campaign
Best for
Creative + Brand Leadership, Marketing + Communications Leadership, Fundraising + Community Engagement
01Brief
Rainbow Faith & Freedom's work sits at a sensitive intersection where language and image matter enormously. The organization needed materials that could hold nuance, respect faith traditions, and mobilize supporters — across print, digital and social.
02Approach
- 01Directed the visual system across brochures, infographics, campaign print and video
- 02Balanced advocacy voice with the dignity and clarity the audience required
- 03Built modular templates the team could extend across new programs
03Outcomes
- A cohesive communications system used across international programs
- Print, digital and video assets that share one visual voice
Selected imagery
Click to enlarge · 41 pieces
Credits
Concept, art direction & execution - Shawn Van Daele for Rainbow Faith & Freedom, 2024.
