Vita Bella Brands — Logo & Brand Identity

Vita Bella needed an identity that could carry a growing product line, work on packaging as small as a label and as large as a trade booth, and read premium in a category where private-label competitors look increasingly similar. Small consumer brands rarely have design support after launch, so the system had to be simple enough to apply in-house without losing quality.

1. 01Developed a scalable wordmark designed to remain legible at small sizes on product packaging and high resolution on digital channels
2. 02Established a grounded colour palette and classic typographic system that allows the identity to expand into new categories without requiring a rebuild
3. 03Built a clear grid system to guide layout decisions for print collateral, social media assets, and retail packaging
4. 04Drafted a practical brand guide focusing on logo placement, spacing, and typography rules for internal teams and external vendors

• A complete identity system spanning packaging, print, digital and trade presence
• Marks that hold legibility from small product labels to large-format retail and booth graphics
• Premium positioning against look-alike private-label competition
• A system the client can apply in-house across new products, without design cost per SKU