Shawn Van DaeleShawn Van Daele
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AI workflows · Prompt engineering · Creative operations · Editorial standardsCross-project practice2024 - 2026

AI-Enabled Creative Workflow System - Prompts, Guardrails, Ship

Built a working AI-in-the-loop practice for real creative production - prompt libraries, editorial guardrails, thumbnail generation, tailored copy, tag matching, admin scaffolding - the pieces that turn model access into a repeatable operating system rather than a demo.

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Client
Cross-project practice
Year
2024 - 2026
Discipline
AI workflows · Prompt engineering · Creative operations · Editorial standards
Best for
Creative + Brand Leadership, Corporate Communications + Editorial, Executive Communications + Corporate Affairs, Marketing + Communications Leadership
01Brief

Every creative team is trying to figure out where AI actually fits in production. The wrong answer is 'use it for everything' (quality collapses). The other wrong answer is 'use it for nothing' (velocity collapses). The interesting answer is a small set of tightly scoped, editorially guarded workflows that a senior creative can trust to keep quality up while removing the sludge.

02Approach
  1. 01Set editorial guardrails first - a voice guide, a banned-phrases list, a personality grounding, spelling and register rules - and wired them into every prompt so tone stays consistent
  2. 02Built prompt-orchestration on the Lovable AI Gateway with model selection per task (fast tailoring vs. structured extraction vs. image generation) instead of a single default model
  3. 03Designed thumbnail generation for portfolio work that starts from real tags and imagery rather than a blank prompt, so covers stay on-brand and on-subject
  4. 04Layered focus-aware copy tailoring so the site's hero, bio, About, CV and case-study emphasis all rewrite themselves per visitor lens without hallucinating claims
  5. 05Scaffolded admin tooling that lets a human review and approve every AI-generated asset before it ships - never one-click auto-publish
  6. 06Kept every workflow instrumented with quality checks and fallbacks so a bad model day degrades to a good static fallback instead of failing loudly
03Outcomes
  • A repeatable AI-in-the-loop pattern for creative production - prompts, guardrails, review, ship - that runs across portfolio, admin and content surfaces
  • Concrete editorial standards for AI-assisted copy that keep voice consistent even when the underlying model or prompt changes
  • Faster path from idea to reviewable asset for thumbnails, tailored copy, structured tag suggestions and content scaffolding
  • A working answer to the executive question 'where does AI actually fit in creative production' that is neither hype nor refusal
Credits

Concept, art direction & execution - Shawn Van Daele for Cross-project practice, 2024 - 2026.

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